Exerfly Privacy Policy

Effective Date: 25th April 2025

At Exerfly, we are committed to protecting your privacy and handling your personal data in a transparent and secure way. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our website, products, and services.

1. Who We Are (Data Controller)

Exerfly
2020 Prairie Lane
Eau Claire, WI 54703
United States

Email: help@exerfly.com

Exerfly is the data controller responsible for your personal data under applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

If you are located in the EU or UK and have questions about your data rights, you may contact us using the details above.

2. Personal Data We Collect

We collect the following categories of personal data:

A. Device & Usage Information

When you visit our website, we automatically collect certain technical and usage data, including:

• Browser type and version
• IP address
• Time zone
• Device identifiers
• Pages visited, time spent, and referring URLs
• Cookies installed on your device

Technologies used:

• Cookies
• Log files
• Web beacons, tags, and pixels

B. Contact & Request Information

When you request a quote, contact us, or complete a form, we collect:

• Name
• Email address
• Phone number
• Country (and State if in the US)
• Any additional details you choose to provide

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to quote requests and inquiries
• To communicate with you about our products and services
• To provide customer support
• To improve our website, content, and services
• To send marketing communications (only if you opt in)
• To analyze website usage and performance
• To prevent fraud and ensure website security
• To comply with legal and regulatory obligations

4. Legal Basis for Processing (GDPR)

We process your personal data on the following legal bases:

• Consent
  For marketing communications and non-essential cookies.
• Contract
  To respond to quote requests and provide requested services.
• Legitimate Interests
  To improve our website, ensure security, prevent fraud, and understand user behavior (balanced against your rights and freedoms).
• Legal Obligations
  To comply with applicable laws, tax, and accounting requirements.

You have the right to object to processing based on legitimate interests at any time.

5. Marketing Communications

If you opt in, you may receive marketing emails from Exerfly, including:

• New product announcements
• New research studies and blog content
• Company updates and offers

You may unsubscribe at any time using the link in any email we send.

We do not sell your email address or share your personal data for third-party marketing.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website and improve your experience.

• Essential cookies are required for website functionality and cannot be disabled.
• Non-essential cookies (e.g., analytics and marketing cookies) are only used with your consent.

We use a cookie consent manager powered by Usercentrics, which allows you to manage your preferences at any time.

For more information, please see our Cookie Policy.

7. Third-Party Services and Data Sharing

We share personal data only with trusted service providers who help us operate our business, including:

• CRM
• Website hosting and infrastructure providers
• Analytics and marketing platforms

These providers are contractually required to protect your data and use it only on our behalf.

Some providers may be located outside your country, including in the United States. Where required, we use Standard Contractual Clauses (SCCs) and other safeguards to protect your personal data.

We do not sell your personal data.

We may disclose your data if required by law or to enforce our legal rights.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy.

Typical retention periods include:

• Contact and quote request data: up to 36 months
• Marketing subscription data: until you unsubscribe
• Analytics data: up to 26 months
• Legal and financial records: as required by law

You may request deletion of your personal data at any time (see Section 11).

9. International Data Transfers

Your personal data may be transferred to and processed outside the EU/UK, including in the United States.

Where required, we rely on Standard Contractual Clauses (SCCs) and appropriate safeguards to ensure your data remains protected.

10. Do Not Track Signals

Our website does not currently respond to "Do Not Track" browser signals due to the lack of a consistent industry standard.

11. Your Rights and Choices (GDPR)

If you are located in the EU, UK, or other applicable jurisdictions, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your personal data
• Withdraw consent at any time
• Object to certain processing
• Restrict processing
• Receive your data in a portable format
• Lodge a complaint with your local data protection authority

To exercise your rights, contact us at: help@exerfly.com

12. California Residents (CCPA/CPRA)

If you reside in California, you may request:

• Disclosure of the categories of personal data we collect
• The purposes for which your data is used
• Deletion of your personal information

We do not sell your personal data.

To make a request, email: help@exerfly.com

13. Children’s Privacy

Our website and services are not intended for individuals under the age of 16.

We do not knowingly collect personal data from children.
If you believe your child has provided us with personal data, please contact us so we can delete it.

14. Changes to This Policy

We may update this policy to reflect legal, regulatory, or operational changes.

When we do, the "Effective Date" at the top of this page will be updated.

15. Contact Us

If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact:

help@exerfly.com